Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2010 GOLD

H*Commerce

Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce. We brought it to life through a feature-length film that told the real life stories of hackers and their victims. The film was promoted and housed on Stophcommerce.com which included information on how to protect your digital life with McAfee products. In three months, brand awareness increased 150%, ultimately redefining a brand and the category.

Brand: McAfee
Client: McAfee
Agency: Tribal DDB
Language: English

2010 SILVER

Welcome to the Future

CLEAR, a company founded to bring super fast mobile internet to towns across the country was ready to launch its first market in January 2009. CLEAR's competitors were some of the biggest, most established brands in marketing: AT&T, Verizon, and Sprint. To ensure success, we needed to create awareness, understanding and sales; and do so quickly. After the first seven months in market, CLEAR, the company no-one had heard of, exceeded every one of their first year objectives, establishing them as a real competitor in the most crowded marketing category.

Brand: CLEAR
Client: Clearwire
Agency: Secret Weapon Marketing
Language: English

2010 SILVER

How Nextel Helped America Get Work Done

After the Sprint merger, Nextel's customers were leaving en masse, and those who stayed lacked confidence in their wireless carrier. Instead of focusing on gaining new customers, Nextel switched its strategy to focus on its base. Nextel began to reexamine how customers used instant communication. With all the time they saved by reaching each other in less than a second, and by not talking much in the process (our target was proudly monosyllabic), they were able to accomplish amazing things. They were getting work done. A lot of work.

Brand: Sprint
Client: Sprint
Agency: Goodby, Silverstein & Partners
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales