Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2012 BRONZE

The Web is What You Make of It

Our challenge was to grow adoption of Chrome from a niche tech-literate audience to a mainstream audience with no understanding of internet browsers. To do this we refocused the brand, from talking about how Chrome can do amazing things to showing how people can do wonderful things with Chrome. As a result, awareness increased, we kept our momentum in the market (while competitors stagnated or declined) and the mainstream started talking about Chrome as an inspirational choice in their every day lives.

Brand: Google Chrome
Client: Google
Agency: BBH New York
Language: English

2011 SILVER

Power Trumps Pretty

iPhone dramatically changed the wireless category, driving AT&T to record sales and Verizon to a six year low in growth. Verizon needed its answer to the iPhone, and they brought the agency a thick, heavy phone on a then-unsuccessful operating system. By identifying the iPhone discontents and their values, we created a brand for the device and a rallying cry for iPhone discontents: power trumps pretty -smartphones should be about power and performance, not style. The result: the first true answer to the iPhone, with record sales and shattered goals

Brand: Verizon
Client: Verizon Wireless
Agency: mcgarrybowen
Language: English

2011 BRONZE

Map For That

Verizon Wireless was falling behind AT&T in new monthly subscription contracts. The iPhone had stolen people's hearts and minds. The shiny new device was on everyone's wish list, so, we had to point out its one big down-fall; the provider it runs on. Turns out Verizon Wireless has five-times more 3G coverage area than AT&T. What is the point of having the coolest technology if you can't access all of its power, all of the time? Verizon rallied the troops to spread the word, playing off iPhone's own strategy.

Brand: Verizon
Client: Verizon Wireless
Agency: McCann Erickson
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales