Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2014 SILVER

Idea Honey Bunny

A ringtone called Honey Bunny that demonstrated IDEAs seamless connectivity across India and dispelled all the doubts of it being a regional player. An IDEA way of saying things yet again.

Brand: !dea
Client: Idea Cellular Limited
Agency: Lowe Lintas
Language: English

2014 SILVER

Un-leash with the Un-Carrier

T-Mobile defied old rules to un-leash people from everything they hate about wireless. The result? A wireless revolution. As the Un- Carrier, T-Mobile was hell bent to take on its competition, eliminate two-year contracts, and abolish phone upgrade restrictions with its exclusive upgrade program, JUMP! The world took notice and wireless will never be the same. People are no longer waiting for new phones or bound to two-year contracts. And for T-Mobile? A record comeback. Just six months ago business was on life support. Now? Most chosen wireless carrier and growing!

Brand: T-Mobile
Client: T-Mobile USA
Agency: Publicis Seattle
Language: English

2014 BRONZE

Google Fiber in Kansas City: 100 times the possibilities

Google launched a fiber optic network that could reach every home in Kansas City. It was called Google Fiber, and it would be one hundred times faster than regular internet speeds. But how do you educate, create awareness, and convert people to something they may not even need or want? The solution was to create a social movement that showed what could happen with 100 times faster internet. The result? 89% of Kansas City s neighborhoods qualified, with 1 in 5 households signing up, all within 6 weeks.

Brand: Google Fiber
Client: Google, Inc.
Agency: Venables Bell & Partners
Language: English

FINALISTS

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