Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2005 GOLD

Yahoo! Personals Live Billboard Dating Campaign

We were looking for a powerful media-worthy story where online dating could be brought to life. The goals were to generate awareness, brand perception and trial. Results were as follows: unique visitors to Y! Personals were up, we had 347 television and radio stories in 100 markets across the country and Yahoo! Personals subscriptions increased 199% from the previous year.

Brand: Yahoo! Personals
Client: Yahoo!
Agency: Yahoo! Advertising
Language: English

2005 GOLD

Time to move on

CareerBuilder.com's market share in the online recruitment category was in a solid third place. It was time for the brand to become noticed and live up to its product offering of more jobs than the competition. To succeed, CareerBuilder.com's communications empathized with the job seeker, and the message ran at times when job seekers would be most receptive to the advertising. After the first month of the campaign, CareerBuilder.com catapulted to the category share leader and continues to maintain that position today.

Brand: CareerBuilder.com
Client: CareerBuilder
Agency: Cramer-Krasselt
Language: English

2005 SILVER

"IN" Calling Launch

In the midst of price and minute wars as well as the onset of wireless portability, Verizon Wireless' goal was to grow their existing customer base and reduce churn. To accomplish this, Verizon Wireless differentiated the mobile-to-mobile offering by branding the benefit and creating a sense of movement: Are you in? As a result, Verizon Wireless experienced an industry-leading first quarter record net new customers, which led to record first half sales. They also added more subscribers than AT&T Wireless, Nextel, Cingular and Sprint PCS combined; further they reduced churn to the lowest in the industry.

Brand: Verizon
Client: Verizon Wireless
Agency: McCann Erickson
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales