Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2004 BRONZE

T-Mobile National Launch

David and the Four Goliaths Just what the world needs, another wireless carrier. Or is it? T-Mobile was a new brand entering the most competitive category in the US, if not the world. We took on the 4 Goliaths (AT&T, Verizon, Sprint and Cingular) with a fraction of their ad spend and knocked them on their heels. We broke through to a savvy and cynical customer with a new and relevant value equation: "Get More", which translated into way more than our fair share of the market

Brand: T-Mobile
Client: T-Mobile USA
Agency: Publicis West
Language: English

2003 GOLD

Can you hear me now? Good.

In the midst of a wireless price war, Verizon Wireless' primary goal was to defend its category leadership position. To be successful, the brand had to elevate itself beyond price, differentiate itself from the competitors and reinforce its superior, national and reliable network. Verizon Wireless met and surpassed its goals. Just 6 months after the Testman campaign launch, Verizon Wireless maintained and firmly secured category leadership over established rival Sprint and gained solid ground on key awareness and brand image measures supporting superior network and reliable service.

Brand: Verizon
Client: Verizon Wireless
Agency: Bozell
Language: English

2003 GOLD

Butterfly

The "Butterfly" campaign was designed to firmly entrench MSN in consumers' consideration set. By tapping into what consumers truly desired out of their internet experience - a more useful experience - the Agency developed an impactful advertising campaign that not only put a serious chink in AOL's armor, but also elevated MSN to a top-of-mind position in the ISP decision-making process.

Brand: MSN
Client: Microsoft
Agency: McCann-Erickson San Francisco
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales