Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2008 BRONZE

Your Family History Awaits.

To directly address the challenges facing Ancestry.com we needed to create a campaign that would not only broaden awareness but that would also motivate those with unacknowledged interest to take action. The objectives of the campaign were to to increase unaided awareness by 20% over the pre-advertising figure (conducted in March 2007) and to increase site traffic by 7% over total forecasted volume without an offline campaign.

Brand: ancestry.com
Client: ancestry.com
Agency: Mullen
Language: English

2007 GOLD

How GoPhone Changed The

In the powder keg of Parent/Teen relations, cell phones have become a modern day flashpoint. This paper shows how Cingular GoPhone sales exploded after it was positioned as the way to defuse Parent/Teen tension.

Brand: CINGULAR GOPHONE
Client: Cingular Wireless
Agency: BBDO
Language: English

2007 GOLD

The Slowskys

The race to get high-speed internet subscribers was heating up, the category was full of mud-slinging messages, and Comcast's product was nearly three times the cost of the competition's. This is the story of how Comcast entered the fray and built value for its high-speed internet offering with advertising that disarmed and endeared people. It not only prevented current customers from leaving the brand, but resulted in record growth in new subscribers.

Brand: Comcast
Client: Comcast
Agency: Goodby, Silverstein & Partners
Language: English

FINALISTS

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