Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2010 SILVER

Welcome to the Future

CLEAR, a company founded to bring super fast mobile internet to towns across the country was ready to launch its first market in January 2009. CLEAR's competitors were some of the biggest, most established brands in marketing: AT&T, Verizon, and Sprint. To ensure success, we needed to create awareness, understanding and sales; and do so quickly. After the first seven months in market, CLEAR, the company no-one had heard of, exceeded every one of their first year objectives, establishing them as a real competitor in the most crowded marketing category.

Brand: CLEAR
Client: Clearwire
Agency: Secret Weapon Marketing
Language: English

2010 SILVER

How Nextel Helped America Get Work Done

After the Sprint merger, Nextel's customers were leaving en masse, and those who stayed lacked confidence in their wireless carrier. Instead of focusing on gaining new customers, Nextel switched its strategy to focus on its base. Nextel began to reexamine how customers used instant communication. With all the time they saved by reaching each other in less than a second, and by not talking much in the process (our target was proudly monosyllabic), they were able to accomplish amazing things. They were getting work done. A lot of work.

Brand: Sprint
Client: Sprint
Agency: Goodby, Silverstein & Partners
Language: English

2010 SILVER

Take Control with E*TRADE

E*TRADE's challenge in the midst of a recession? Inform investors they can take control of their finances at E*TRADE. We used our brand ambassador, the E*TRADE Baby, with a combination of online and print, to reassure people they could take control of their finances. We needed to drive more people to etrade.com, increase the number of accounts and make sure people heard our message. Millions of views and visits later, E*TRADE saw tremendous growth in net new brokerage accounts and reached a record number of accounts and increased customer activity.

Brand: E*TRADE
Client: E*TRADE
Agency: Grey New York
Language: English

FINALISTS

CLARO CUANDO MAMÁ LLAMA

CLARO CUANDO TE CONECTAS, TODO ES MÁS CHÉVERE

Movistar Con Movistar, esta Navidad provoca dar.