Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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PROGRAM
2003 SILVER
Never Settle
Monster not only survived, but flourished, in one of the harshest business environments in recent memory. The "Dot Com" bubble burst and consumer confidence had reached a new low. But, Monster committed itself to a clear and compelling strategy and delivered an integrated campaign that resonated with consumers. Never Settle.
Brand:
Monster.com
Client:
Monster
Agency:
Arnold Worldwide
Language:
English
2003 BRONZE
ajcjobs.com knows Atlanta
ajcjobs.com re-launched their employment website with an integrated marketing communications program. The goals of the campaign were to generate registered users, site visits, page views and resumes posted to the site by the years end. With unique messaging and fun promotions, ajcjobs.com exceeded all of their goals.
Brand:
ajcjobs.com
Client:
ajcjobs.com
Agency:
Austin Kelley Advertising
Language:
English
2002 GOLD
Job Good. Life Good.
People want to be happy. Like it or not, your career has a major effect on your happiness. Monster is a brand that understands this and is dedicated to matching the right people to the right jobs. We believe that brand's success co be attributed to our steadfast positioning on Monster as a true career and life enhancement tool, not just another "jobsite." Our 2001campaign clearly communicated Monster's commitment to the work/life balance, and empowered consumers to never settle.
Brand:
Monster.com
Client:
Monster
Agency:
Arnold Worldwide
Language:
English