Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2001 SILVER

Real History

Even though Carfax had built a strong car dealer customer base for more than 14 years, they decided it was time to launch their first campaign to consumer used-car buyers in April 1999. The challenge was to teach consumers about the benefits of a virtually unknown product - a Vehicle History Report - and drive traffic to the site. The "Real History" campaign surpassed awareness, site traffic and sales goals. After the first two weeks of the campaign launch, sales leaped 300%. And, the increased sales continued throughout the campaign. In August 2000, revenue is up 360% compared to August 1999.

Brand: Carfax
Client: Carfax, Inc.
Agency: The Martin Agency
Language: English

2001 SILVER

Cellular Outrage

SkyTel's two-way paging business was being eroded as people migrated to ever-cheaper cell phones. This campaign exposed the only vulnerability cell phones had: the annoyance they caused in situations where people shouldn't be on the phone. "Cellular Outrage" effectively positioned SkyTel's two-way paging as a way to let users "talk" silently, and avoid alienating those around them.

Brand: SkyTel
Client: SkyTel Communications, Inc
Agency: Suissa Miller Advertising
Language: English

2001 BRONZE

Sprint 1000

This is a case of how 3rd place long-distance company Sprint, living in the shadow of telecom giants AT&T and MCI, in a category that spends in excess of a billion dollars in advertising, broke the category mold and successfully introduced a revolutionary new way of buying long distance service.

Brand: Sprint
Client: Sprint
Agency: McCann-Erickson New York
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales