Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2006 BRONZE

There's a Movie Waiting For You

In early 2005, Netflix's dominance of the emerging mail-in DVD rental arena was in danger when Blockbuster entered the category. By rooting Netflix firmly in the world of movie entertainment convenience, this campaign helped drive 2005 subscription numbers to record levels.

Brand: Netflix.com
Client: Netflix.com
Agency: Goodby Silverstein & Partners
Language: English

2005 GOLD

Promises Kept - Removing the Restrictions

How does T-Mobile, the number-six player in the category, with only 7% market share, battle the well-known gargantuans of the mobile phone industry, with their well-established brands, retail presence, and deeper pockets? By acting and communicating like a leader. And by targeting and dominating a segment it can own - leading directly to market share and perception gains that actually helped it pass one of these titans, Nextel. And got them within striking distance of Sprint as well.

Brand: T-Mobile
Client: T-Mobile USA
Agency: Publicis West
Language: English

2005 GOLD

Yahoo! Personals Live Billboard Dating Campaign

We were looking for a powerful media-worthy story where online dating could be brought to life. The goals were to generate awareness, brand perception and trial. Results were as follows: unique visitors to Y! Personals were up, we had 347 television and radio stories in 100 markets across the country and Yahoo! Personals subscriptions increased 199% from the previous year.

Brand: Yahoo! Personals
Client: Yahoo!
Agency: Yahoo! Advertising
Language: English

FINALISTS

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