Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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PROGRAM
2000 GOLD
Why can't you?
Excite had come on strong in the search engine/portal business, yet its awareness and brand perception severely lagged its market position. Rather than fight Yahoo head on, this campaign seeks to associate Excite with an intelligent ease-of-use that has increased preference on a lower budget than its competition.
Brand:
Exite.com
Client:
Excite
Agency:
Lowe and Partners
Language:
English
2000 SILVER
Old Links
The HotBot 'Old Links' TV campaign was created to add value to a 'commodity' internet product which users did not even have to pay for. The campaign, which starred octogenarian information links, exceeded the goals set for it within 5 months - raising awareness of the brand with breakthrough advertising, driving traffic to the site at unprecedented levels and contributing to Hot Bot's bottom line by increasing the value of advertising on the site. The campaign did this by establishing a simple and relevant point - that in order to 'search smarter' and avoid wasted time and effort, web searchers needed the smarter, updated Hot Bot engine to help them.
Brand:
HotBot
Client:
Wired Digital
Agency:
Goodby, Silverstein & Partners
Language:
English
FINALISTS
Airtel
Giving India a lost piece of its history
T-Mobile Puerto Rico
Global, sin límites
Entel Perú
En familia ahorramos más con las nuevas Líneas Adicionales
