Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2003 GOLD

Can you hear me now? Good.

In the midst of a wireless price war, Verizon Wireless' primary goal was to defend its category leadership position. To be successful, the brand had to elevate itself beyond price, differentiate itself from the competitors and reinforce its superior, national and reliable network. Verizon Wireless met and surpassed its goals. Just 6 months after the Testman campaign launch, Verizon Wireless maintained and firmly secured category leadership over established rival Sprint and gained solid ground on key awareness and brand image measures supporting superior network and reliable service.

Brand: Verizon
Client: Verizon Wireless
Agency: Bozell
Language: English

2003 GOLD

Butterfly

The "Butterfly" campaign was designed to firmly entrench MSN in consumers' consideration set. By tapping into what consumers truly desired out of their internet experience - a more useful experience - the Agency developed an impactful advertising campaign that not only put a serious chink in AOL's armor, but also elevated MSN to a top-of-mind position in the ISP decision-making process.

Brand: MSN
Client: Microsoft
Agency: McCann-Erickson San Francisco
Language: English

2003 SILVER

Never Settle

Monster not only survived, but flourished, in one of the harshest business environments in recent memory. The "Dot Com" bubble burst and consumer confidence had reached a new low. But, Monster committed itself to a clear and compelling strategy and delivered an integrated campaign that resonated with consumers. Never Settle.

Brand: Monster.com
Client: Monster
Agency: Arnold Worldwide
Language: English

FINALISTS

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