Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2002 SILVER

Sprint 500 AnyTime

This is a case of how Sprint was able to successfully turn around a sharp decline in business in one of the most challenging environments to-date. The key to out success was using research to identify a motivating consumer insight and applying that insight in our communications. The Sprint 500 Anytime campaign met all its goals including: decreasing cost per lead, meeting aggressive sales goals and delivering a profitable customer to the Sprint Franchise.

Brand: Sprint
Client: Sprint
Agency: McCann-Erickson
Language: English

2002 SILVER

Real Internet

EarthLink disrupted the conventions of the Internet category by making people care about the choice they were making in an ISP, and believe that to join Earth Link was to cast a vote for the Real Internet. Earth Link advocated the right way to get online and to be online, and will continue to be a place for people to turn then they find that their current Internet experience isn't living up to the ideal.

Brand: Earthlink
Client: Earthlink, Inc.
Agency: TBWA\Chiat\Day
Language: English

2002 BRONZE

Cingular Wireless National Brand Launch

Cingular Wireless, a company formed by a merger of 11 companies, launched in January 2001 with 20 million customers and no brand awareness. The challenge was to create 40% brand awareness in six months and establish a unique personality for Cingular, differentiating it from its competitors.

Brand: Cingular Wireless
Client: Cingular Wireless
Agency: BBDO Atlanta
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales