Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2006 SILVER

Join The Revolution

To compete against the giants, tiny local wireless company Northcoast of Cleveland incited a "revolution" as it re-launched its failing wireless service under the new brand Revol. The youth-oriented campaign encourages people to "Join the Revolution" against the wireless establishment and features a wide array of unorthodox tactics - including creating two spots for a fictitious company, MegaWireless, that contained no mention of Revol. The primary goal was to increase gross activations in the first 60 days to prove the model worked and pave the way for additional funding. A dramatic increase secured the funding needed to launch five new markets.

Brand: Revol
Client: Cleveland Unlimited
Agency: The Johnson Group
Language: English

2006 SILVER

Yahoo! Local

Over the last few years the number of local directories has increased dramatically, but few have offered users multiple features, recommendations and ratings by other users. In Yahoo! Local, Yahoo! combined search, mapping, directory and user-rating technology to create a service that dramatically improved on local directories. The campaign was challenged with how to drive trial and awareness, change perceptions and stay relevant and useful to both consumers and businesses. It did that and delivered well above goals for awareness, referrals, unique users and market share.

Brand: Yahoo! Local
Client: Yahoo!
Agency: Soho Square
Language: English

2006 BRONZE

Vonage Stupid Things Campaign

By November 2004, Vonage had secured 268,000 subscribers and was ready to break into the broader market and revolutionize fixed-line telephone service. Vonage wanted to increase brand awareness, solidify its leadership and aggressively grow its consumer base. All objectives were surpassed, including achieving the goal of securing 1 million lines, an 89% increase in aided brand awareness and a 223% increase in customer acquisition.

Brand: Vonage
Client: Vonage Holdings Corporation
Agency: Arnold Worldwide
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

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