Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2006 BRONZE

Chrismahanukwanzakah

A simple, albeit somewhat controversial, carol called ___Chrismahanukwanzakah__ inviting people to join in on an all-inclusive celebration led Virgin Mobile to one of the most successful holiday periods in telecom history. What was once perceived to be an inferior product offering became a must-have holiday gift and grew Virgin Mobile's customer base by 50% in just three months.

Brand: Virgin Mobile
Client: Virgin Mobile USA
Agency: Fallon Worldwide
Language: English

2006 BRONZE

There's a Movie Waiting For You

In early 2005, Netflix's dominance of the emerging mail-in DVD rental arena was in danger when Blockbuster entered the category. By rooting Netflix firmly in the world of movie entertainment convenience, this campaign helped drive 2005 subscription numbers to record levels.

Brand: Netflix.com
Client: Netflix.com
Agency: Goodby Silverstein & Partners
Language: English

2005 GOLD

Promises Kept - Removing the Restrictions

How does T-Mobile, the number-six player in the category, with only 7% market share, battle the well-known gargantuans of the mobile phone industry, with their well-established brands, retail presence, and deeper pockets? By acting and communicating like a leader. And by targeting and dominating a segment it can own - leading directly to market share and perception gains that actually helped it pass one of these titans, Nextel. And got them within striking distance of Sprint as well.

Brand: T-Mobile
Client: T-Mobile USA
Agency: Publicis West
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales