Internet & Telecom

It's Not Complicated

Network quality is a leading reason for choosing and staying with a wireless carrier. We set out to improve perceptions of AT&T's network and grow contract subscribers in a saturated, declining marketplace. Our goal was to develop a campaign that asserted AT&T's network leadership in a way that did not add to the clutter and confusion or come across as defensive. From the mouths of babes: its not complicated product advantages so simple, even kids get it. Key network perceptions increased and AT&T posted significant YOY subscriber growth.

Brand: AT&T
Client: AT&T
Agency: BBDO Atlanta
Language: English

Sealed With a Kiss

Brand: Vodafone
Client: Vodafone
Agency: Grey London
Language: English

Doug Pitt and Virgin Mobile: Smashing Giants

The three big telecommunication competitors in Australia, Telstra, Optus and Vodafone account for 82% of the market, they also enjoy a much more tangible presence due to their number of retail outlets and large communications spend. The market has reached saturation point with more phone accounts in Australia than there are people. Virgin Mobile Australia is consistently outspent by the major players, by a ratio of up to 4:1. This case outlines how Virgin Mobile punched well above its weight to gain customers and increase revenue by 12% YOY.

Brand: Virgin Mobile
Client: Virgin Mobile Australia (VMA)
Agency: Havas Worldwide Australia
Language: English