Internet & Telecom

Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.

2010 SILVER

Take Control with E*TRADE

E*TRADE's challenge in the midst of a recession? Inform investors they can take control of their finances at E*TRADE. We used our brand ambassador, the E*TRADE Baby, with a combination of online and print, to reassure people they could take control of their finances. We needed to drive more people to etrade.com, increase the number of accounts and make sure people heard our message. Millions of views and visits later, E*TRADE saw tremendous growth in net new brokerage accounts and reached a record number of accounts and increased customer activity.

Brand: E*TRADE
Client: E*TRADE
Agency: Grey New York
Language: English

2009 GOLD

Plan B Not Required

Cars.com doesn't sell cars. A large portion of its revenue comes from dealers. Yet, the young car -buying target audience perceives negotiating with dealers to be a painful process. Cars.com needed to not play into the negative dealer stereotype and to convince this group that car shopping could be a positive experience. The strategy: Fuel up on information so you don't have to resort to "Plan B." The spirit of the Super Bowl game was leveraged to demonstrate why you don't need a defensive strategy when buying a car.

Brand: Cars.com
Client: Cars.com
Agency: DDB Chicago
Language: English

2009 SILVER

World's Loudest Pep Rally

The challenge: Activate AT&T's college football partnerships, drive consumer engagement and create target-relevant exclusive content that could be delivered across three screens: wireless, broadband and TV. The solution was the chance to win something so compelling -a pep rally featuring Dave Matthews Band -and drove participation at universities across the country. The "World's Loudest Pep Rally" received more than 3 million invitations and was streamed live from West Point last November.

Brand: AT&T
Client: AT&T
Agency: The Marketing Arm
Language: English

FINALISTS

Airtel Giving India a lost piece of its history

T-Mobile Puerto Rico Global, sin límites

Entel Perú En familia ahorramos más con las nuevas Líneas Adicionales