Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
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2022 SILVER
Chief Island Officer
Yas Island took the concept of celebrity partnerships to a new level, by creating an official CIO, responsible for advising the destination’s various attractions leading up to the summer. Considering Covid-19s impact on travel & tourism, by capitalizi
Brand:
Yas Island Abu Dhabi
Client:
Experience Hub
Agency:
Initiative MENA
Language:
English
2022 SILVER
Vrbo reunites families as the world opens up
Plagued by unprecedented cancellations and customer ire, the brand that invented the online vacation rental category had slipped to #2. Vrbo needed to turn around its brand and business during a pandemic that upended travel. Instead of targeting the general population, the “Your Together Awaits” platform introduced Vrbo to families as a facilitator of safe connection, recharging and unforgettable memories. Vrbo went on to regain its leadership position due to outsized awareness growth, a best-in-class YouTube consideration lift, a 70% site visit increase and a 2x rise in gross bookings.
Brand:
Vrbo
Client:
Vrbo, Part of Expedia Group
Agency:
Fortnight Collective
Language:
English
2022 BRONZE
All around the (Russian) World
On February 24th Russia invaded Ukraine. Many brands condemned this act of aggression and left the Russian market, Airbnb and Booking among them. We searched for a way to show Russian citizens the level of devastation caused by Russian invasion. For Russians googling "places to travel" we launched an Airbnb, but the "Russian world" edition. When "Booking" an apartment, they got an offer to subscribe to a channel with the truth about the WAR. As results, 15 500 000 media impressions and 2 500 000 media impressions in Russia.
Brand:
Airbnb
Client:
State Agency of Ukraine for arts and art education
Agency:
Bickerstaff.734
Language:
English
FINALISTS
Uber
Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength
The Ritz-Carlton
A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived
Air France
Air France 90th anniversary
