Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2022 SILVER

Do something new, New Zealand

Covid affected many industries, but none more perilously placed than Tourism New Zealand (TNZ). With international tourism halted, TNZ were forced to majorly pivot or risk economic crisis. So for the first time since the 1980s, they advertised to New Zealanders (Kiwis). The goal being to convince Kiwis to holiday and spend as if they were tourists. Introducing ‘Do Something New, New Zealand’. A completely integrated campaign that constantly found new ways to encourage Kiwis to do new activities. It became famous, changed attitudes, and helped save NZ’s tourism economy.

Brand: Tourism New Zealand
Client: Tourism New Zealand
Agency: Special New Zealand
Language: English

2022 SILVER

Vrbo reunites families as the world opens up

Plagued by unprecedented cancellations and customer ire, the brand that invented the online vacation rental category had slipped to #2. Vrbo needed to turn around its brand and business during a pandemic that upended travel. Instead of targeting the general population, the “Your Together Awaits” platform introduced Vrbo to families as a facilitator of safe connection, recharging and unforgettable memories. Vrbo went on to regain its leadership position due to outsized awareness growth, a best-in-class YouTube consideration lift, a 70% site visit increase and a 2x rise in gross bookings.

Brand: Vrbo
Client: Vrbo, Part of Expedia Group
Agency: Fortnight Collective
Language: English

2022 BRONZE

All around the (Russian) World

On February 24th Russia invaded Ukraine. Many brands condemned this act of aggression and left the Russian market, Airbnb and Booking among them.  We searched for a way to show Russian citizens the level of devastation caused  by Russian invasion. For Russians googling "places to travel" we launched an Airbnb, but the "Russian world" edition. When "Booking" an apartment, they got an offer to subscribe to a channel with the truth about the WAR. As results, 15 500 000 media impressions and 2 500 000 media impressions in Russia.

Brand: Airbnb
Client: State Agency of Ukraine for arts and art education
Agency: Bickerstaff.734
Language: English

FINALISTS

Tourism Australia The Off Season

Gol Linhas Aéreas ¡Gracias por la propaganda!

Louvre Abu Dhabi Personalised Impressionism