Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2023 SILVER

Welcome to the Icelandverse

In 2022, travel was poised for a comeback. Up against big-budgeted competitors, tourism-dependent Iceland needed a low-cost, high-impact campaign to raise awareness heading into the new year. So when Mark Zuckerberg launched the Metaverse, Iceland introduced the “Icelandverse,” a parody film highlighting actual reality in Iceland. The video quickly racked up over 6 million views, doubled the engagement rate of Iceland’s previous record, and earned over 6 billion media impressions—leading Inspired by Iceland to declare the “Icelandverse” their most successful marketing campaign ever, just 10 days after the film’s launch.

Brand: Business Iceland
Client: Business Iceland.
Agency: SS+K
Language: English

2023 BRONZE

If You Seek

Prior to New Zealand’s borders closing, Australia was our biggest tourism market. In 2022, it was crucial we enticed Australian holidaymakers back to New Zealand. But, why would you visit your next-door neighbour when the world world is accessible for the first time in two years? Enter ‘IF YOU SEEK’; a campaign that compelled Australians to see New Zealand in a new light and come visit for unique experiences. And so, they did. When borders re-opened, Australians returned in their droves and spent more on average than they had pre-pandemic.

Brand: Tourism New Zealand
Client: Tourism New Zealand
Agency: DDB Group New Zealand
Language:

2023 BRONZE

Let's Meet Again on Yas Island

While we’d been busy putting Yas Island on the international entertainment map, our core audience, GCC families, had started feeling left out. While they’d always been proud of Yas Island, they started asking if Yas was still proud of being part of Arab culture. To connect and grow GCC guest revenue by 40%, we transformed a song that everyone grew up listening to into an invitation for Arab families to meet on Yas Island. The campaign was so successful, boosting GCC guest revenue by over 171% in the process.

Brand: Yas Island
Client: Yas Island
Agency: Momentum MENA, Dubai
Language: English

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary