Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2023 BRONZE

America Got Funderstruck

Up against the shock of a 17-month shutdown coupled with the cruise industry’s pandemic PR nightmare, Carnival needed to get people back on ships. While every travel brand shouted “We’re Back,” Carnival focused on what Americans had been missing. Something Carnival delivered unlike anyone else: Social Fun. The campaign that resulted–Funderstruck–bottled the energy of FUN Americans longed for. Funderstruck cut through the noise & negative perceptions. Carnival saw their best bookings week in history and surpassed 2019 bookings, achieving their target percentage of new cruisers earlier than expected.

Brand: Carnival Cruise Line
Client: Carnival Cruise Line
Agency: Anomaly
Language: English

2022 SILVER

Do something new, New Zealand

Covid affected many industries, but none more perilously placed than Tourism New Zealand (TNZ). With international tourism halted, TNZ were forced to majorly pivot or risk economic crisis. So for the first time since the 1980s, they advertised to New Zealanders (Kiwis). The goal being to convince Kiwis to holiday and spend as if they were tourists. Introducing ‘Do Something New, New Zealand’. A completely integrated campaign that constantly found new ways to encourage Kiwis to do new activities. It became famous, changed attitudes, and helped save NZ’s tourism economy.

Brand: Tourism New Zealand
Client: Tourism New Zealand
Agency: Special New Zealand
Language: English

2022 SILVER

Vrbo reunites families as the world opens up

Plagued by unprecedented cancellations and customer ire, the brand that invented the online vacation rental category had slipped to #2. Vrbo needed to turn around its brand and business during a pandemic that upended travel. Instead of targeting the general population, the “Your Together Awaits” platform introduced Vrbo to families as a facilitator of safe connection, recharging and unforgettable memories. Vrbo went on to regain its leadership position due to outsized awareness growth, a best-in-class YouTube consideration lift, a 70% site visit increase and a 2x rise in gross bookings.

Brand: Vrbo
Client: Vrbo, Part of Expedia Group
Agency: Fortnight Collective
Language: English

FINALISTS

Tourism Australia The Off Season

Gol Linhas Aéreas ¡Gracias por la propaganda!

Louvre Abu Dhabi Personalised Impressionism