Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2023 GOLD

The Black Elevation Map

In early 2022, as travel finally started to open back up, niche travel brand Black & Abroad was eager to re-ignite the conversation about Black travel and yearned for a follow-up to their globally recognized “Go Back to Africa” campaign with something equally as provocative. Enter The Black Elevation Map: an immersive digital experience that takes 330,000,000+ points of cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the US.

Brand: Black & Abroad
Client: Black & Abroad
Agency: Performance Art
Language: English

2023 SILVER

Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI

The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results. By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward. Did it work? Kind of: 75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%

Brand: Nordic Leisure Travel Group (Spies)
Client: Nordic Leisure Travel Group
Agency: Robert / Boisen & Like-minded
Language: English

2023 SILVER

From a forbidden place to the postcard of Saudi Arabia

AlUla, a relatively unknown destination, owned a small share-of-mind with global travelers, compared with more popular neighboring destinations. Its unique experiences remained hidden due to its history. But, as proven by an increase in tourists, all seeking to create their own unique stories at AlUla, we transformed an unknown and untried destination in the Middle East into a postcard from Saudi Arabia to story-makers globally. The World’s Masterpiece: A masterfully crafted branded content platform to showcase a masterpiece of a tourism destination.

Brand: The Royal Commission for AlUla
Client: RCU - Royal commission for AlUla
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary