Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

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The Best Way To See The Best Of The South Pacific

To skip the traditional price-driven contest during the Australian cruise industry’s biggest sales period, P&O ignored the key category drivers of price and hardware and went back to our core business - South Pacific itineraries. We turned war stories from our production team into a driving insight; travelling the South Pacific without P&O is more than a little difficult, while travelling with us is a dream. Our campaign, The Best Way To See The Best Of The South Pacific brought this to TVs during the summer of cricket. The result? P&O's best sales period in its 85-year history.


Brand: P&O
Client: P&O
Agency: Bashful

The Billion Point Giveaway

Velocity Frequent Flyer (the loyalty program of Virgin Australia) makes money when people transfer reward points over from their bank. Every year, they offer a 15% bonus on points transferred in May or November. This is the story of how we reframed this bonus as The Billion Point (that was supposed to be The Million Point) Giveaway, blamed the simple typo all on an ‘intern’s mistake’, and then documented the consequences in an online mini-series. Australian’s took full advantage of the blunder too, which saw a +58.4% increase in revenue, on -35.3% less media budget.


Brand: Velocity Frequent Flyer
Client: Virgin Airlines
Agency: CHE Proximity

Discover Ipswich Destination Marketing

Ipswich City Council’s Economic Development Department embarked on a transformational three year program for the region’s tourism economy, starting with a new marketing team tasked with an ambitious agenda of significantly increasing the domestic overnight visitor market. With a bold Destination Marketing Plan as their roadmap, the last two years has seen the implementation of key strategic initiatives to cast aside old perceptions, reinvent with a fresh brand and narrative, communicate the message through a raft of mediums and allow Ipswich to lay claim to its rightful share of the Southeast Queensland tourism market.


Brand: Ipswich
Client: Ipswich City Council
Agency: No Agency

2019_us_2019_e-3873-815_hero_1 MGM National Harbor Every Day is Monumental
2019_us_2019_e-3617-174_hero_1 KAYAK Hacking the World Cup
2018_au_2018_30_hero_1 Visit Victoria Have A Wander: Rethinking Regional Victoria For Melbournians
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