Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2023 SILVER

From a forbidden place to the postcard of Saudi Arabia

AlUla, a relatively unknown destination, owned a small share-of-mind with global travelers, compared with more popular neighboring destinations. Its unique experiences remained hidden due to its history. But, as proven by an increase in tourists, all seeking to create their own unique stories at AlUla, we transformed an unknown and untried destination in the Middle East into a postcard from Saudi Arabia to story-makers globally. The World’s Masterpiece: A masterfully crafted branded content platform to showcase a masterpiece of a tourism destination.

Brand: The Royal Commission for AlUla
Client: RCU - Royal commission for AlUla
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English

2023 SILVER

Welcome to the Icelandverse

In 2022, travel was poised for a comeback. Up against big-budgeted competitors, tourism-dependent Iceland needed a low-cost, high-impact campaign to raise awareness heading into the new year. So when Mark Zuckerberg launched the Metaverse, Iceland introduced the “Icelandverse,” a parody film highlighting actual reality in Iceland. The video quickly racked up over 6 million views, doubled the engagement rate of Iceland’s previous record, and earned over 6 billion media impressions—leading Inspired by Iceland to declare the “Icelandverse” their most successful marketing campaign ever, just 10 days after the film’s launch.

Brand: Business Iceland
Client: Business Iceland.
Agency: SS+K
Language: English

2023 BRONZE

If You Seek

Prior to New Zealand’s borders closing, Australia was our biggest tourism market. In 2022, it was crucial we enticed Australian holidaymakers back to New Zealand. But, why would you visit your next-door neighbour when the world world is accessible for the first time in two years? Enter ‘IF YOU SEEK’; a campaign that compelled Australians to see New Zealand in a new light and come visit for unique experiences. And so, they did. When borders re-opened, Australians returned in their droves and spent more on average than they had pre-pandemic.

Brand: Tourism New Zealand
Client: Tourism New Zealand
Agency: DDB Group New Zealand
Language:

FINALISTS

Tourism Australia The Off Season

Gol Linhas Aéreas ¡Gracias por la propaganda!

Louvre Abu Dhabi Personalised Impressionism