Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
All leading motor oil brands try to influence retailers to buy more of their products by motivation programs and bonuses. How could G-Energy brand stand out from dominating competitors? We organized a unique nomination «Tsar of sales» - Oscar analogue for best salesmen. More than 5000 participants across the country took part in the competition. We gathered 600 winners in 5 star hotel in Sochi, where at gala evening best of the best were granted prizes and recognition among colleagues.
Brand: Gazprom NeftLubricants
Client: GazpromneftLubricants LTD
The Colorblind Viewer
Despite Tennessee having some of the most beautiful fall foliage in the country, it had to overcome the perception that there was nothing new to see, and break through competitors’ similar colorful offerings. We re-created the sense of wonder by creating the Colorblind Viewer, which allowed those with colorblindness to see the fall colors for the first time. With a smaller budget than our competitors, we leveraged shareable placements and feel-good targeting, and to deliver a powerful new perspective through video content, increasing hotel demand and revenue.
Brand: Tennessee Department of Tourist Development
Client: Tennessee Department of Tourist Development
52 Mayors of Danzhai
Danzhai –one of the countless unknown villages hidden in the rolling hills of southern China, noteworthy only for its dubious distinction as one of the nation’s 50 most impoverished areas. In 2014, the Wanda Group chose Danzhai as the site of a new tourist resort, We needed to find a way to show this unknown town to China and the world, bringing in visitors and much-needed tourist spending that could bring real hope to Danzhai’s residents – because tourism was this village’s only shot at lifting itself up out of poverty.
Brand: Wanda Group
Client: Wanda Group
Agency: Ogilvy Beijing