Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

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2023 GOLD

The Black Elevation Map

In early 2022, as travel finally started to open back up, niche travel brand Black & Abroad was eager to re-ignite the conversation about Black travel and yearned for a follow-up to their globally recognized “Go Back to Africa” campaign with something equally as provocative. Enter The Black Elevation Map: an immersive digital experience that takes 330,000,000+ points of cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the US.

Brand: Black & Abroad
Client: Black & Abroad
Agency: Performance Art
Language: English

2023 SILVER

Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI

The small Swedish charity Ronald McDonald House Charities decided to help families in need and gain more donations by launching the world’s first Ronald McDonald House on Roblox. The house on Roblox is a safe and virtual playroom for healing where seriously ill children can meet old and new friends, and was dreamed, designed, and built by the kids staying at the houses in Sweden. Trust for Ronald McDonald House Charities increased by +21%, consideration to donate increased by +20%, donations rose by +29% and 2,200 children played together.

Brand: Nordic Leisure Travel Group (Spies)
Client: Nordic Leisure Travel Group
Agency: Robert / Boisen & Like-minded
Language: English

2023 SILVER

From a forbidden place to the postcard of Saudi Arabia

AlUla, a relatively unknown destination, owned a small share-of-mind with global travelers, compared with more popular neighboring destinations. Its unique experiences remained hidden due to its history. But, as proven by an increase in tourists, all seeking to create their own unique stories at AlUla, we transformed an unknown and untried destination in the Middle East into a postcard from Saudi Arabia to story-makers globally. The World’s Masterpiece: A masterfully crafted branded content platform to showcase a masterpiece of a tourism destination.

Brand: The Royal Commission for AlUla
Client: RCU - Royal commission for AlUla
Agency: Publicis Groupe - Leo Burnett Middle East
Language: English