Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
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2024 GOLD
2024 SILVER
P&O Ferries: There Is Another Way
The campaign played a major role in helping lead P&O Ferries back towards future profitable growth, laying the foundations that can continue to grow the P&O Ferries brand and the ferry market at large. It is an outstanding example of a small travel brand disrupting a market of bigger players with bigger budgets. The P&O Ferries brand is back to positive, more people are considering P&O Ferries and we even managed to plug the leak of customers, all achieved alongside payback for the campaign. Bold, decisive leadership when navigating stormy seas does pay off.
Brand:
P&O Ferries
Client:
P&O Ferries
Agency:
Publicis London
Language:
English
2024 SILVER
LOKAL - Pakistan's 1st Chain of Budget Hotel Rooms
LOKAL's successful launch exemplifies a customer-centric approach to solving a problem no-one was solving in the industry: quality & reliable budget travel! Every step of the customer journey - and respective pain points - was taken into account while designing the brand experience of LOKAL across product and services. This resulted in a brand that created a genuine win-win for Travelers, Local Hotels and LOKAL.Finally, the brand was launched via a targeted, focused and efficient marketing campaign that turned LOKAL into Pakistan's fastest growing chain of budget hotel rooms.
Brand:
LOKAL
Client:
LOKAL
Agency:
Alt Story (Pvt.) Ltd.
Language:
English