Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

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Dundee: A Tourism Campaign In Disguise

We staged the reboot of 1986's Crocodile Dundee in order to show off the unique nature of Australia, and revealed during the Super Bowl it was simply a tourism campaign in disguise. One that became the most successful in Tourism Australia's history. 


Brand: Tourism Australia
Client: Tourism Australia
Agency: Droga5

The Colorblind Viewer

Despite Tennessee having some of the most beautiful fall foliage in the country, it had to overcome the perception that there was nothing new to see, and break through competitors’ similar colorful offerings.  We re-created the sense of wonder by creating the Colorblind Viewer, which allowed those with colorblindness to see the fall colors for the first time. With a smaller budget than our competitors, we leveraged shareable placements and feel-good targeting, and to deliver a powerful new perspective through video content,  increasing hotel demand and revenue.


Brand: Tennessee Department of Tourist Development
Client: Tennessee Department of Tourist Development
Agency: VMLY&R

52 Mayors of Danzhai

Danzhai –one of the countless unknown villages hidden in the rolling hills of southern China, noteworthy only for its dubious distinction as one of the nation’s 50 most impoverished areas. In 2014, the Wanda Group chose Danzhai as the site of a new tourist resort, We needed to find a way to show this unknown town to China and the world, bringing in visitors and much-needed tourist spending that could bring real hope to Danzhai’s residents – because tourism was this village’s only shot at lifting itself up out of poverty.


Brand: Wanda Group
Client: Wanda Group
Agency: Ogilvy Beijing

2019_us_2019_e-3873-815_hero_1 MGM National Harbor Every Day is Monumental
2019_us_2019_e-3617-174_hero_1 KAYAK Hacking the World Cup
2018_au_2018_30_hero_1 Visit Victoria Have A Wander: Rethinking Regional Victoria For Melbournians
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