Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

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Online Showroom

Renault creates a new experimental sales channel, The Renault online showroom allows anyone to buy a new Renault online. The online showroom launched as a fully functioning online market place.


Brand: Renault
Client: Renault Russia
Agency: SLAVA

The Best Way To See The Best Of The South Pacific

To skip the traditional price-driven contest during the Australian cruise industry’s biggest sales period, P&O ignored the key category drivers of price and hardware and went back to our core business - South Pacific itineraries. We turned war stories from our production team into a driving insight; travelling the South Pacific without P&O is more than a little difficult, while travelling with us is a dream. Our campaign, The Best Way To See The Best Of The South Pacific brought this to TVs during the summer of cricket. The result? P&O's best sales period in its 85-year history.


Brand: P&O
Client: P&O
Agency: Bashful

The Billion Point Giveaway

Velocity Frequent Flyer (the loyalty program of Virgin Australia) makes money when people transfer reward points over from their bank. Every year, they offer a 15% bonus on points transferred in May or November. This is the story of how we reframed this bonus as The Billion Point (that was supposed to be The Million Point) Giveaway, blamed the simple typo all on an ‘intern’s mistake’, and then documented the consequences in an online mini-series. Australian’s took full advantage of the blunder too, which saw a +58.4% increase in revenue, on -35.3% less media budget.


Brand: Velocity Frequent Flyer
Client: Virgin Airlines
Agency: CHE Proximity

2019_co_2019_e-29-353_hero_1 LA MÁQUINA DEL TIEMPO Máquina Del Tiempo
2019_us_2019_e-3873-815_hero_1 MGM National Harbor Every Day is Monumental
2019_co_2019_e-133-951_hero_1 ProColombia La Primera Campaña De Turismo Que Llega A Los Grammy.
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