Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2024 BRONZE

For Every Original Reason You Fly. How A Better BA Bounced Back

The pandemic represented a significant threat to BA’s long-term position. As pent-up demand for travel returned to the market, British Airways needed to make sure they were the nation’s first choice, for every kind of trip. By channelling the original spirit of their people, British Airways increased spontaneous brand consideration and brand preference.

Brand: British Airways
Client: British Airways
Agency: Uncommon Creative Studio
Language: English

2024 BRONZE

Hilton: It Matters Where You Stay

Outspent and lost in a sea of sameness, Hilton needed to pivot to accelerate out of the pandemic. Pushing against the category’s focus on travel inspiration, we capitalized on an unmet need and repositioned Hilton with the “It Matters Where You Stay” campaign. By highlighting travel tensions, introducing a boldly simple design, and leveraging Paris Hilton’s fame, Hilton nearly doubled its top-of-mind awareness and went from #3 to #1 in positive buzz. This translated into a +6.7% increase in booked room nights, surpassing the expected surge in demand.

Brand: Hilton
Client: Hilton Hotels & Resorts
Agency: TBWA Chiat Day
Language: English

2023 GOLD

BeyondLIMITS

In 2021, the luxury travel industry in North America was hit hard with revenues down 73%. Accor, which operates Fairmont Hotels and Resorts, launched a campaign in October of 2022 to reignite bookings and revenues. They created BeyondLIMITS, a series of one-of-a-kind experiences designed to generate PR buzz and social content, that included a symphony in a cenote and an underwater ballet. All content drove to a custom bookings website. The campaign generated 290 million impressions, plus increased bookings by 117% and revenues by 209% versus 2019.

Brand: Fairmont Hotels & Resorts
Client: Fairmont Hotels & Resorts
Agency: Diamond Marketing Group
Language: English

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary