Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
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2022 GLOBAL GRAND
Looks Like You Need to Let It Out
When the world went into lockdown, people went stir crazy. A conventional tourism campaign would only feed frustration. Iceland, tourism-dependent and mired in global recession, offered an outlet to the claustrophobic masses: an opportunity to release primal screams in Iceland's vast natural landscapes. This offer of catharsis triggered an explosion! Dramatic increases of searches on Expedia and Icelandair testify to the power and timeliness of this effort, which unleashed more than enough pent-up energy and desire for Iceland to surge to the #1 desired destination.
Brand:
Business Iceland
Client:
Business Iceland
Agency:
SS+K
Language:
English
2021 GOLD
How we put Saudi Arabia on the map
Making Saudi Arabia a top tourist destination for the first time in history, whilst shaking off secrecy and stereotypes and surprising the world by showing off Saudi’s stunning secrets in an unprecedented global teaser campaign.
Brand:
Saudi Tourism Authority
Client:
Ministry of Tourism. P.O Box 66680. Riyadh 11586. Kingdom of Saudi Arabia.
Agency:
DDB Dubai
Language:
English
2021 GOLD
Looks Like You Need to Let It Out
When the world went into collective lockdown, people were stuck with no escape from pent-up frustrations. The last thing anyone needed was a tourism campaign. So with their economy at stake, Iceland gave weary tourists something they did need— a place to take those emotions and let them out as cathartic primal screams, in Iceland’s own vast natural landscapes. By meeting people where they were emotionally we recaptured hearts and minds, leading to dramatic increases in consideration and intent by market, making Iceland people’s #1 desired destination.
Brand:
Business Iceland
Client:
Business Iceland
Agency:
SS+K
Language:
English
FINALISTS
Tourism Australia
The Off Season
Gol Linhas Aéreas
¡Gracias por la propaganda!
Louvre Abu Dhabi
Personalised Impressionism
