Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2023 BRONZE

OFF / ON: Everyday Technology that Changed Our Lives, 1970s–2000s

Challenge: National Museum of Singapore was losing share of Singaporeans’ attention to other leisure and recreational attractions.  Insight: Singaporeans are constantly hunting for new places to visit, turning to platforms like TikTok and Instagram for discovery. Strategy: Design an immersive experience for all to appreciate Singapore’s history by appealing to the nostalgia economy and social media gratification. We created an immersive museum experience for visitors, appealing to their yearning for nostalgia economy. Result: NMS became one of Singapore’s must-see attractions during the exhibit, attracting large crowds and revitalising the museum. 

Brand: Collecting Contemporary Singapore
Client: National Museum Singapore
Agency: BLKJ HAVAS
Language: English

2023 BRONZE

Our Journey to Enrichment

Amid relentless challenges: digital transformation, evolving preferences, intense competition, and Covid - TUI fearlessly confronted the need for brand redefinition.
In Oct 21, breaking from industry norms we began our journey to shed the shackles of our package baggage and appeal to a broader audience by rallying around the unifying insight that no matter how you holiday, travel enriches lives. A belief brought to life through our ‘Live Happy’ campaign.

Brand: TUI
Client: TUI UK
Agency: Leo Burnett (United Kingdom)
Language: English

2023 BRONZE

Strengthen the Pack

Great Wolf Lodge needed to reinvigorate their brand: the brand’s unaided awareness was very low. To drive business in a category dominated by big-name players, we created a breakthrough campaign to stay top-of-mind with families who see travel as a way to spend meaningful, distraction-free time together. The campaign brought the Great Wolves to life and invited families to “Strengthen the Pack” at Great Wolf Lodge. In the 3 months since launch, we outpaced benchmarks: doubling awareness, blowing past revenue goals and brand target metrics months ahead of schedule.

Brand: Great Wolf Lodge
Client: Great Wolf Resorts, Inc.
Agency: Erich and Kallman
Language: English

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary