Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
Visit Idaho 18 Summers
Idaho Tourism has the smallest marketing budget among all U.S. western state tourism offices. To entice travelers to choose Idaho for a summer vacation we targeted parents and reminded them that they only get 18 summers to make vacation memories with their kids, while theyre still kids. The result: Idaho Tourism revenue collections increased to be five times the desired goal.
Brand: Idaho Tourism
Client: Idaho Tourism
Agency: Drake Cooper
Never a Stranger
Airbnb is a multi-billion dollar company built entirely on human hospitality, and the simple act of strangers opening their homes. But in 2014, Airbnb was relatively unknown and misunderstood. Staying in a strangers home just felt too strange. With only two months to target an all-new audience, we engineered a 7% uptick in brand awareness, double-digit lift in brand perceptions, and web traffic spikes 3-4x the baseline during broadcast airings. By going straight at the uncomfortable truth of strangers, we created a powerful celebration of Airbnbs purpose and offer.
Agency: TBWA\Chiat\Day Los Angeles