Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
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2023 BRONZE
America Got Funderstruck
Up against the shock of a 17-month shutdown coupled with the cruise industry’s pandemic PR nightmare, Carnival needed to get people back on ships. While every travel brand shouted “We’re Back,” Carnival focused on what Americans had been missing. Something Carnival delivered unlike anyone else: Social Fun. The campaign that resulted–Funderstruck–bottled the energy of FUN Americans longed for. Funderstruck cut through the noise & negative perceptions. Carnival saw their best bookings week in history and surpassed 2019 bookings, achieving their target percentage of new cruisers earlier than expected.
Brand:
Carnival Cruise Line
Client:
Carnival Cruise Line
Agency:
Anomaly
Language:
English
2022 GOLD
"Dubai Presents"
To attract international tourists when the world opened its borders for travel, Dubai Tourism took a disruptive approach inspired by Hollywood. “Dubai Presents” showcased Dubai’s range of tourism experiences disguised as 5 entertaining celebrity-led movie
Brand:
Dubai Tourism
Client:
Dubai of Economy and Tourism (DET)
Agency:
Publicis Groupe - Starcom Middle East
Language:
English
2022 SILVER
Do something new, New Zealand
Covid affected many industries, but none more perilously placed than Tourism New Zealand (TNZ). With international tourism halted, TNZ were forced to majorly pivot or risk economic crisis. So for the first time since the 1980s, they advertised to New Zealanders (Kiwis). The goal being to convince Kiwis to holiday and spend as if they were tourists. Introducing ‘Do Something New, New Zealand’. A completely integrated campaign that constantly found new ways to encourage Kiwis to do new activities. It became famous, changed attitudes, and helped save NZ’s tourism economy.
Brand:
Tourism New Zealand
Client:
Tourism New Zealand
Agency:
Special New Zealand
Language:
English
FINALISTS
Uber
Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength
The Ritz-Carlton
A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived
Air France
Air France 90th anniversary
