Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2021 SILVER

Stories of Mecca

During COVID-19, with travel halted how could Almosafer (a relatively smaller follower brand with low budgets) stay top-of-mind in Ramadan? With Mecca locked down there existed a heightened sense of “ummah” (metaphysical unity) accompanied by love and longing for Mecca. We created, “Stories of Mecca”: If people around the world couldn’t travel to Mecca their stories of Mecca could travel the world. With just $4000, we tapped into people’s memory libraries crowdsourcing stories of Mecca, worldwide and created a moving vertical story.

Brand: Almosafer
Client: Almosafer Travel & Tourism Company
Agency: FP7 McCann Riyadh
Language: English

2021 BRONZE

My Abu Dhabi Adventure

Abu Dhabi is not high on Chinese travellers’ bucket lists, and those who visit only stay an average of 1.5 days. Abu Dhabi Department of Culture & Tourism (DCT) had to find a way to increase their Share-Of-Visit, but they knew they wouldn’t become a long-stay destination overnight. So instead of telling them to stay longer, we embarked travellers on a 1-day international mystery where they experienced first-hand the best POI’s in the city—eventually increasing same-day and overnight visits by 582% compared to the same period the year before.

Brand: Abu Dhabi DCT
Client: Abu Dhabi DCT
Agency: Ogilvy Shanghai
Language: English

2021 BRONZE

Rethink The Regular

Born from a vision to grow the creative economy, d3 has been set up by the Ruler of Dubai to attract more creative businesses and elevate the art and culture scene. With leading design, art, and fashion businesses setting up in d3, the district enjoyed a market monopoly. However, the emergence of new creative districts within Dubai, Abu Dhabi, KSA, and Qatar has hindered d3’s partner base and fragmented the market leaving people confused about what d3 still meant to them. Hence a need for a brand positioning campaign. 

Brand: TECOM Group, Dubai Design District (d3)
Client: Dubai Design District
Agency: Memac Ogilvy Dubai
Language: English

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary