Travel & Tourism

Join the Making of a New World

Brand: EXPO 2020 Dubai
Client: Expo 2020 Dubai
Agency: Brand Identity
Language: English

Good Morning World

By 2018 International visitation to New Zealand had stalled. Stuck literally at the end of the earth, with our brand platform 100% Pure now 20 years old, our advertising widely emulated and a 0.3% category share of voice with which to effect change, we needed to do something bold. This is the story of how saying “Good Morning World” every day for a year helped restore NZ to growth. Across TNZ’s key markets our campaign grew brand affinity, destination consideration, international visitation and delivered an ROI of $9.16:1.

Brand: Tourism New Zealand
Client: Tourism New Zealand
Agency: Special Group New Zealand
Language: English

The Split Sponsorship

This is the story of how Marriott Bonvoy sponsored an event and told people not to go. Against local competitors and title sponsor budgets, Bonvoy faced an uphill battle. Launching at HK’s showpiece sporting event, the HK Rugby Sevens, we used our sponsorship for an event that most Hong Kongers hated, to create awareness in HK at large and get people enrolled. We were uniquely positioned as a travel company to get people out of town. Doing so achieved a 33% increase in program enrolments compared to the last year.

Brand: Marriott Bonvoy
Client: Marriott International
Agency: Ogilvy Hong Kong
Language: English