Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2019 GOLD

As far as we go

In a world of “us” vs. “them”, even during Ramadan, Muslims celebrate Ramadan. The world doesn’t. 
Almosafer, a travel platform from Saudi Arabia, reignited the lost magic of Ramadan in the region, by seeing it through a little child’s story, and took that spirit to the world, encouraging people to travel meaningfully.
It defied the Ramadan marketing clichés, taking Ramadan to places that didn’t celebrate Ramadan.
It defined the category clichés, building emotional meaning in a category of rational persuasion.
And with low budgets, it overtook and beat leading competitors.

Brand: Almosafer
Client: Almosafer
Agency: FP7 McCann Dubai
Language: English

2019 GOLD

Lada Granta

LADAs are rarely 'the car of dreams' – they’re not chosen from the heart nor with love. They’re chosen rationally with cold calculation. In the launch campaign for updated LADA Granta models, we stopped playing the ‘options battle’ and talking about ourselves. We turned the conversation 180 dergrees, focusing on our consumer. The campaign has three short films about three people keeping a promise in difficult situations. This was only possible thanks to the support of the dependable LADA Granta. We struck consumers hearts - significantly increasing the attractiveness of Granta models and improving the image of the entire LADA brand.

Brand: LADA Granta
Client: AVTOVAZ PJSC
Agency: FUEL
Language: English, Russian

2019 GOLD

Dundee: A Tourism Campaign In Disguise

We staged the reboot of 1986's Crocodile Dundee in order to show off the unique nature of Australia, and revealed during the Super Bowl it was simply a tourism campaign in disguise. One that became the most successful in Tourism Australia's history. 

Brand: Tourism Australia
Client: Tourism Australia
Agency: Droga5
Language: English

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary