Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
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2019 BRONZE
The Colorblind Viewer
Despite Tennessee having some of the most beautiful fall foliage in the country, it had to overcome the perception that there was nothing new to see, and break through competitors’ similar colorful offerings. We re-created the sense of wonder by creating the Colorblind Viewer, which allowed those with colorblindness to see the fall colors for the first time. With a smaller budget than our competitors, we leveraged shareable placements and feel-good targeting, and to deliver a powerful new perspective through video content, increasing hotel demand and revenue.
Brand:
Tennessee Department of Tourist Development
Client:
Tennessee Department of Tourist Development
Agency:
VMLY&R
Language:
English
2018 GOLD
52 Mayors of Danzhai
Danzhai –one of the countless unknown villages hidden in the rolling hills of southern China, noteworthy only for its dubious distinction as one of the nation’s 50 most impoverished areas. In 2014, the Wanda Group chose Danzhai as the site of a new tourist resort, We needed to find a way to show this unknown town to China and the world, bringing in visitors and much-needed tourist spending that could bring real hope to Danzhai’s residents – because tourism was this village’s only shot at lifting itself up out of poverty.
Brand:
Wanda Group
Client:
Wanda Group
Agency:
Ogilvy Beijing
Language:
Mandarin
FINALISTS
Tourism Australia
The Off Season
Gol Linhas Aéreas
¡Gracias por la propaganda!
Louvre Abu Dhabi
Personalised Impressionism
