Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2019 SILVER

Thank God, It's Not My Car

It’s not every day that advertisers have the opportunity to launch a brand new category.
Cairo, one of the world's most congested cities with low reliance on rentals meant we needed to create awareness, by identifying an idiosyncratic need.
Our campaign successfully launched an entire category, showcasing Sixt at the heart. By portraying Sixt as a brand who understands Egyptians' everyday struggles, we resonated with their eternal quest for peace of mind.
148% increase in bookings, rental conversion: 97.5%.
815,305 Engaged Users, Total Reach 10,789,507 Unique Users, 1,900,730 Minutes Viewed. 

Brand: Sixt Rentals
Client: Sixt - Rent a Car
Agency: Tarek Nour
Language: English

2019 SILVER

Taxiportation: how Citymobil brought a renewed taxi brand to the market

 How can a new taxi aggregator "ride out" to the market, which is already divided by more experienced and strong competitors? Citymobil decided that another company that simply offers comfortable and cheap trips around the city will not be able to attract users who have already made their choice. So, we came up with a new philosophy of movement – Taxiportation. The results of the campaign exceeded all expectations: the travel plan was completed 3 months earlier, every 5th user download the application "Citymobil", and the verb "To taxiport" has become a common synonym for "take a taxi".

Brand: Citymobil
Client: Citymobil
Agency: DDB Russia/Tribal
Language: English, Russian

2019 BRONZE

From the couch to the Coast: Shifting perception for unprecedented ROI

The Central Coast, NSW. If you lived in Sydney in 2017 chances are you had nothing good to say about it. We developed a broad marketing initiative that transformed the Central Coast from Central Bogan to “Tourism Boom”1in just six months. How did we change perceptions so dramatically? Using digital media as an innovative research tool, we created our own 1st party data and empirically tested positionings. Data-driven insights underpinned a campaign that generated $46M in additional tourism. This paper shows how using data in new ways delivered the Coast’s highest-ever tourism numbers and a whopping ROI of 53:1.

Brand: Tourism Central Coast
Client: Tourism Central Coast
Agency: Affinity
Language: English

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary