Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2019 BRONZE

I've Changed

In this geotargeted marketing campaign, Tourisme Montréal won over Québec City by turning the Montreal/Quebec City rivalry into a love story. Literally. The "I've changed" campaign led to positive press coverage, an increase in hotel bookings and passionate reactions.

Brand: Tourisme Montréal
Client: Tourisme Montréal
Agency: LG2
Language: English

2019 BRONZE

The Arrivals

The Arrivals was a total theatre of campaign orchestration. Marketing-, media-, comms. and PR strategy worked in total unison in order for the target group to experience one whole brand story. It set out to reinforce SAS’ position as a premium airline and exceeded the primary business objective: willingness-to-pay. The KPI underpinning any success in a market as saturated and competitive as commercial aviation. Results were 12% above goal in price premium, 7% above goal in positive image effects and 17% above goal in campaign liking.

Brand: SAS
Client: SAS
Agency: &Co. / NoA
Language: English

2019 BRONZE

Sales King

All leading motor oil brands try to influence retailers to buy more of their products by motivation programs and bonuses. How could G-Energy brand stand out from dominating competitors? We organized a unique nomination «Tsar of sales» - Oscar analogue for best salesmen. More than 5000 participants across the country took part in the competition. We gathered 600 winners in 5 star hotel in Sochi, where at gala evening best of the best were granted prizes and recognition among colleagues.

Brand: Gazprom NeftLubricants
Client: GazpromneftLubricants LTD
Agency: EMG
Language: English, Russian

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary