Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2018 BRONZE

Wake Up Fresh in Europe

Cathay Pacific is continually expanding its global footprint. In 2018, this expansion took the brand to 3 new destinations in Europe; however, airlines, like Emirates, offered over double the destinations to Europe, with in-direct flights at a fraction of the price. To overcome these challenges, we needed to prove our price premium by meaningfully connecting with Hong Kongers travellers, the way they travel. “Wake Up Fresh” turned Cathay’s direct flights into more than a competitive advantage, but a consumer benefit, demonstrating that flying direct was the only way to arrive refreshed…helping to refresh the brand, and sales.

Brand: Cathay Pacific
Client: Cathay Pacific Airways Limited
Agency: McCann Worldgroup Hong Kong
Language: Mandarin

2018 BRONZE

In a land far far away

By 2017 the image of Mitsubishi Outlander has formed as reliable, but outdated. Sales fell. When the new Outlander emerged, we had to make it noticed and loved again For our audience the most important - relationships with family and the willingness to feat for them. For such feats, we offered a reliable and intelligent partner. Mitsubishi Outlander with him in a land far away! Our advertising has become the most recognizable among all car commercials on Russian TV. Sales growth twice exceeded the boldest expectations! And 2 times ahead of the average performance of competitors at the market.

Brand: Mitsubishi Outlander
Client: MMC RUS LLC
Agency: Contrapunto
Language: English, Russian

2018 BRONZE

Advertising campaign "Growl for tickets to Comedy Club"

The consumer is faced with the engine oil changing on average twice a year, depending on mileage and required drain intervals. Maintenance is a necessity, a routine, one doesn’t want to think. The advertising campaign’s goal is to involve the consumer in communication with the G-Energy brand by implementing simple mechanics of the contest in the TNT Club application, and thereby increase brand loyalty. The contest active participants got the prizes from the G-Energy brand, and the best of the best attended as guests the Comedy Club festival in Sochi

Brand: GEnergy
Client: GazpromneftLubricants, LTD
Agency:
Language: English, Russian

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary