Travel & Tourism

Vacaciones en serio

Brand: Almundo.com
Client: Almundo.com
Agency: Madre Buenos Aires
Language: Spanish

Visit Idaho 18 Summers

Idaho Tourism has the smallest marketing budget among all U.S. western state tourism offices. To entice travelers to choose Idaho for a summer vacation we targeted parents and reminded them that they only get 18 summers to make vacation memories with their kids, while theyre still kids. The result: Idaho Tourism revenue collections increased to be five times the desired goal.

Brand: Idaho Tourism
Client: Idaho Tourism
Agency: Drake Cooper
Language: English

Never a Stranger

Airbnb is a multi-billion dollar company built entirely on human hospitality, and the simple act of strangers opening their homes. But in 2014, Airbnb was relatively unknown and misunderstood. Staying in a strangers home just felt too strange. With only two months to target an all-new audience, we engineered a 7% uptick in brand awareness, double-digit lift in brand perceptions, and web traffic spikes 3-4x the baseline during broadcast airings. By going straight at the uncomfortable truth of strangers, we created a powerful celebration of Airbnbs purpose and offer.

Brand: Airbnb
Client: Airbnb
Agency: TBWA\Chiat\Day Los Angeles
Language: English