Travel & Tourism

Save more by plane than by bus

Brand: Volaris
Client: Volaris
Agency: Teran\TBWA
Language: Spanish

Sixt: How 'Drive Smug' drives sales

Sixt's campaign challenged the functional mindset of car rentals, and encouraged consumers to Drive Smug in Sixt's premium but well priced fleet. A highly focused media strategy sacrificed reach for domination, allowing the brand to look big and bold, despite its small budget. All targets were exceeded within 12 weeks. Revenue in London grew +52%, four times above expected levels. Spontaneous awareness and consideration grew significantly above target, and the brand became category leader for Premium cars at economy prices".

Brand: Sixt Rent a Car
Client: Sixt rent a car
Agency: Grey London
Language: English

Live Like locals

Brand: Japan National Tourism Organization
Client: Japan National Tourism Organization
Agency: Dentsu One
Language: Mandarin