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Mitsubishi Outlander
In a land far far away

RAN IN: Russia

CLIENT
MMC RUS LLC

AGENCY
Contrapunto *Lead Agency


SUMMARY

By 2017 the image of Mitsubishi Outlander has formed as reliable, but outdated. Sales fell. When the new Outlander emerged, we had to make it noticed and loved again For our audience the most important - relationships with family and the willingness to feat for them. For such feats, we offered a reliable and intelligent partner. Mitsubishi Outlander with him in a land far away! Our advertising has become the most recognizable among all car commercials on Russian TV. Sales growth twice exceeded the boldest expectations! And 2 times ahead of the average performance of competitors at the market.

CASE VIDEO


Audience: After extensive internal research we reached the conclusion that our audience was those very "true men": walking tall, with a clear view on life, surrounded by a strong and loving family they feel responsible for.

Objectives: We chose the only KPI a significant growth in Outlander sales (compared to last year):  

Type: B2C

Language: English, Russian