P&O Ferries

Publicis London *Lead Agency

Joseph Percy, Senior Strategist
Diego Chicharro, Head of Effectiveness
Rhys Hughes, Senior Creative: Art Director
Barret Helander, Senior Creative: Copywriter
Steve Paskin, Creative Director
Caroline Pollard, Account Director
Matt René, Business Director
Nigel Roberts, Senior Creative
Alison Hoad, Chief Strategy Officer

The campaign played a major role in helping lead P&O Ferries back towards future profitable growth, laying the foundations that can continue to grow the P&O Ferries brand and the ferry market at large. It is an outstanding example of a small travel brand disrupting a market of bigger players with bigger budgets. The P&O Ferries brand is back to positive, more people are considering P&O Ferries and we even managed to plug the leak of customers, all achieved alongside payback for the campaign. Bold, decisive leadership when navigating stormy seas does pay off.