AGENCY
Poonam Lakhani, Regional Strategy Director
Nuha Bayoud, Associate Director - Media
Mohamad Hachem, Media Manager
Mikel Njeim, Media Manager
Rayan Hilal, Media Executive
Bassem Massoud, CEO, Initiative MENAT
Lara Arbid, Managing Director, Initiative MENA
Roy Santadip, Regional Head of Digital, Data & Technology, MENAT
Raphael Nassoura, Executive Creative Director
Wayne Esselmont, Creative Director
Vishal Munyal, Associate Creative Director
Rebekah Westberry, Senior Account Executive
Sameer Islam, Strategy Director
Muhammad Ali, Senior Creative Director
Wissam Gharib, Senior Account Director
Jessica Younes, Producer
Deja Vu
four communications UAE
SUMMARY
Yas Island took the concept of celebrity partnerships to a new level, by creating an official CIO, responsible for advising the destination’s various attractions leading up to the summer. Considering Covid-19s impact on travel & tourism, by capitalizi
