Retail

Open to all retail companies (online and/or brick & mortar) with general or specific merchandise. 

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A Very Healthy Way To Shop

drugstore.com was battling world-class brands and VC-backed upstarts for leadership in the online drugstore category. Barely up and running, we held no real competitive advantages, were expected to be outspent by our top competitors, and had a consumer base that didn't understand what we did. But we realized that connecting with wired, "with it" women could be the key to our success. Our challenge was to dramatically increase brand awareness, position drugstore.com as a convenient place to buy drugstore stuff, and drive traffic to the site.


Brand: drugstore.com
Client: drugstore.com
Agency: Fallon

Horizons Dream

The "Horizons" spot for Ethan Allen successfully invigorated Ethan Allen's lower priced segment with advertising that signaled a dramatic departure from the country styling that had come before. "Horizons" quickly established Ethan Allen as a style leader.


Brand: Ethan Allen
Client: Ethan Allen, Inc.
Agency: Grey Worldwide

EverStart Campaign

In 1999, only five years after its introduction, Wal-Mart's EverStart battery surpassed DieHard to become the number-one-selling car battery at retail.


Brand: Walmart
Client: Wal-Mart Stores, Inc.
Agency: GSD&M

2019_co_2019_e-415-022_hero_1 LIFEMILES MASTERS Lifemiles Masters Retail
2019_uk_2019_e-343-948_hero_1 Tesco An Effective Food Love Story
2019_uk_2019_e-413-576_hero_1 Aldi UK How Aldi made saving feel amazing
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