Open to all retail companies (online and/or brick & mortar) with general or specific merchandise.
The Idea Center
With rising pricing pressures on photographic prints, Kodak Gallery needed to increase the sales mix of higher margin merchandise. A community, "The Idea Center," was born online at Kodak Gallery, encouraging people to share creative ways of telling their stories with pictures. An invitation, "That's my story. What's yours?" was punctuated with a new call to arms by the new "Make Something Kodak" campaign. Dramatic increases in sales propensity and profitable merchandise mix were achieved very cost effectively.
Client: Kodak Gallery
Agency: Ogilvy & Mather
D'oh Thank Heaven: Simpsons Kwik-E-Mart
On July 1, 2007, twelve 7-Eleven convenience stores in North America simultaneously began a transformation that would bring one of the world's most popular cartoons to life. What were 7-Eleven stores in twelve markets on June 30, were Kwik-E-Marts by daybreak. Not only was the entire exterior of each store transformed to bring to life the animated entity, but each 7-Eleven store carried products that had previously only existed in animated form, such as Buzz Cola, Squishees, Sprinklicious Donuts and a limited edition Radioactive Man Comic Book.
Client: 7-Eleven, Inc.
The very thing that made eBay famous was threatening its future success. People saw eBay as a great place to buy hard-to-find, collectible items but did not think of it for the more ordinary, everyday items that represented the real growth in ecommerce. Incessant pop culture references merely amplified this problem and presented a significant perceptual hurdle for a very modest media budget to overcome. The highly successful itintegrated campaign broadened perceptions of what could be bought on eBay and helped grow revenue twice as fast as ecommerce.