Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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PROGRAM
2010 SILVER
WHOPPER Sacrifice
Coupons can cheapen your brand. Essentially, you're paying someone to consume your product and the BURGER KING Superfan knows this. We wanted to reach out this younger, passionate fan and distribute free WHOPPER sandwiches in a way that made them value the WHOPPER more, rather than less. We challenged them to prove their love for the WHOPPER by openly 'sacrificing' 10 of their so-called Facebook friends. As the love and loyalty for the WHOPPER was put to the test, Facebook acknowledged they had a serious problem on their hands.
Brand:
Burger King
Client:
Burger King Corporation
Agency:
CP+B
Language:
English
2010 BRONZE
Mini Cowboys-Innovation in the face of discounting
As the economy turned on the fast food industry in 2009 competitors reacted with a rash of discounting. Jack in the Box challenged us to fight back to increase same store sales and loyalty with innovation instead of discounting. We capitalized on the 'smaller' trend and took advantage of the strong equity Jack in the Box had in Sirloin by introducing the Mini Sirloin Burger. Mini cowboys herding mini cattle helped Jack sing the Yippie Yi Yay Mini Sirloin Burgers song around the campfire to set off a YouTube frenzy and increase Jack in the Box sales at a time when positive sales numbers were all but impossible.
Brand:
Jack in the Box
Client:
Jack in the Box
Agency:
Secret Weapon Marketing
Language:
English
2009 GRAND
WHOPPER Freakout
To coincide with the 50th anniversary of the Whopper, Burger King conducted a social experiment removing the iconic Whopper from the menu. The first phase of the experiment explored deprivation to see what would happen if America's most beloved burger was removed from the menu forever without any announcement. Phase two took the social experiment to another level when in lieu of the Whopper customers were given competitors' burgers.
Brand:
Burger King
Client:
Burger King Corporation
Agency:
CP+B
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
