Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
Web of Fries
For years Taco Bell had failed to launch French fries in America because no one wants fries from a Mexican restaurant. America is the land of burgers and fries, and McDonald’s serves the most loved fries on the planet. To launch fries, we would have to outperform our LTO sales average and gain affinity from a more mass audience. So how did we get America dipping their fries in nacho cheese instead of ketchup? By opening their eyes to a sinister plot the burger monopoly had hidden for years.
Brand: Taco Bell
Client: Taco Bell
Agency: Deutsch LA
To outgrow a shrinking category, IHOP needed to think beyond the pancake by launching new burgers. To convince an indifferent world, we needed to prove that we took our burgers as seriously as our pancakes. So we did the most serious thing possible. We changed our name to IHOb. The simple flip of a P to a b started a world-wide guessing game. Upon revealing b = burgers, we ignited a viral phenomenon that sparked cultural debate, skyrocketed burger sales, and rekindled America's love for IHOP.
BUT we have delicious!
How to secure your position in the coffee market, that has already been occupied by major players? How can we surprise conservative residents of Yekaterinburg, who are spoiled enough by high quality of coffee and top service? We are sure it’s possible to increase recognizability and gain loyalty, if we use a sense of humour and take the advantage of the status of our popular neighbour. After the campaign, the cafe managed to attract new clients and increase average monthly income by 500,000 rubles at once as well as a big attention and support of indifferent residents!
Brand: Lublu Coffee
Client: Lublu coffee
Agency: Lublu coffee