Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
Big Mac Craving
With hip new burger joints popping up over the GCC, our young foodies were forgetting about the delicious taste of a Big Mac. On their 50th anniversary, Big Mac was ready to regain it's McLovin'. Hinged on the craving for a Big Mac everyone has the moment they think of it, we created the Big Mac Character. A representation of that voice in your head begging you to satisfy your taste buds. The campaign saw immediate success with Big Mac sales doubling and restaurant visits quadrupling
Client: McDonaldâ€™s GCC Co-Op Partners Inc.
Agency: Leo Burnett