Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants.

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KFC – The Duo of Two Generations’ Idols

In 1988, KFC entered China market, meanwhile The Little Tigers debuted becoming the most popular idol group in Asia. In 2018, KFC has already become a leader in the industry, while TFboys becomes an influential Chinese idol group. In the past 30 years, KFC witnessed great changes both in China market and people's lives. During the new year, with one classic song "love" sung by two idol groups, KFC recalls the memory of two generations and brings them back to KFC for the taste that never changed in 30 years.


Brand: KFC
Client: Yum! China
Agency: Isobar China Group

The end of voice era

After the launch, Vodafone still could not get market leadership. So we chose the unlimited 3G as the flagship of our communication to get the victory. We have shown that with the introduction of the new “Unlimited 3G” tariff, the world is changing. All existing stereotypes and rules of mobile communication are destroyed and a completely new world begins. We chose ONUKA – the frontwoman of the band Natalia Zhyzhchenko to play the main role in the project. The campaign became our first loud victory over Kyivstar!


Brand: Vodafone Ukraine
Client: Vodafone Ukraine
Agency: TABASCO

Ruffling the Feathers of the Chicken Establishment

The Naked Chicken Chalupa was an all-new product that was sure to turn heads for all the wrong reasons. It was a taco with a shell made entirely out of fried chicken. And we were Taco Bell, a brand known for seasoned beef, nacho cheese and tortillas. What business did we have selling such a bizarre fried chicken product? But by pitting ourselves directly against fried chicken conventions like breasts and drumsticks our launch was successful, outperforming the Taco Bell limited-time-offer (LTO) sales average by 50%.


Brand: Taco Bell
Client: Taco Bell
Agency: Deutsch LA

2018_na_2018_e-3119-235_hero_1 McDonald's The Frork for Signature Crafted Recipes
2018_cr_2018_08_hero_1 Taco Bell La Era Tacominati
2018_cn_2018_080_hero_1 KFC KFC - Awaken History with Technology
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