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Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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2023 GOLD
Carryout Tips
Tipping your pizza delivery driver is a practice as old as pizza delivery itself, but in the midst of a historic labor shortage, there simply weren’t enough drivers to tip—or deliver pizzas. So we turned to a group who already had the skillset to deliver for Domino’s, our carryout customers, and tipped them $3 for doing what they already do well—delivering their own pizza to themselves. The simple act of rebranding a $3 coupon resulted in 2.2 billion earned media impressions and carryout same-store sales growth of 14.6%.
Brand:
Domino's
Client:
Domino's
Agency:
WorkInProgress
Language:
English
2023 SILVER
LA GRAN GUÍA DE JOCHOS Y HAMBURGUESAS
¿Cómo aprovechar la base de datos de socios Bimbo para impulsar ventas y visibilizar puestitos de hot dogs y hamburguesas? La gente busca constantemente los mejores hot dogs y hamburguesas, sin embargo se limitan por desconocimiento. Aprovechar la base de datos interna amplifi cándola con tecnología digital para incrementar ventas y atraer consumidores. La Gran Guía de Jochos y Hamburguesas impulsa puestitos callejeros, cruzandobase de datos con tecnología digital e inteligencia artificial. Logramos concentrar +8,402 puestitos de todo México dentro del mapa, alcanzando +12M impresiones y 78K visitas al sitio.¦¿Cómo lograr que miles de carritos de jochos y hamburguesas sean nuestrosaliados para detener la caída en ventas? Bimbo puso en el mapa a miles de puestos callejeros para atraer más clientes, y competir con las grandes cadenas. La Gran Guía de Jochos y Hamburguesas usó Inteligencia Artificial y tecnología, apoyando miles de puestos callejeros de forma personalizada. Provocamos tal antojo que incrementamos las ventas en +23%, asegurando el sustento económico de +8K familias.
Brand:
MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO
Client:
Grupo Bimbo México
Agency:
Vector B / McCann WorldGroup
Language:
Spanish
2023 SILVER
A Future Begins
To regain cultural leadership and remind customers of its roots in responsible farming, Chipotle created a short, emotionally-charged film that shines a light on the enormous challenges facing America’s family farms. More akin to a feature film than an ad, we launched with a first-ever format with NFL on TV and surrounded it with an integrated campaign illustrating how the future of real food begins with young farmers. The result was the most socially engaged-with and media-efficient content or advertising in Chipotle’s history, beating even a Super Bowl ad.
Brand:
Chipotle Mexican Grill
Client:
Chipotle Mexican Grill
Agency:
Observatory
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
