CLIENT
Papa John's
Jaclyn Ruelle, VP Head of Brand
Lauren Bensal, Director of Marketing, Global Hotels & Restaurants
Amanda Moore, Multicultural Commercial & Brand Lead
Janelle Panebiance, Head of External Communications
Halle Martin, Communications Manager
Leah Redwine, Brand Manager
Josh Martin, Social Director
Alexandre Chiavegatti, Sr. Marketing Director, Global Accounts
Marlowe Williams, Marketing Director, Doritos
Tyler Melville, Marketing Director, Doritos
AGENCY
Nuno Teixeira, Creative Director
Jexy Holman, Creative Director
Jordan Sowunmi, Strategy Director
Julia Winn, Business Director
Sarah Haroldson, Senior Integrated Producer
Rosalie Jones, Business Lead
Amy Ferguson, Chief Creative Officer
Kristen Cooler, Executive Producer
Alexa Padron, Copywriter
Anika Grube, Art Director
Olivia Gormley, Copywriter
Mike Gaines, Art Director
Irem Onel, Senior Business Manager
Carmen Menchaca, Senior Traffic Manager
Thalia Tsouros, Director of Business Affairs
Eric Kopicki, Executive Design Director
Gina Pido, Senior Designer
Anne-Camille Charpié, Senior Business Affairs Manager
Camp + King
Havas Media
Current Global
Burns Entertainment
SUMMARY
Facing inflation impacting demand and competition with deep pockets, Papa Johns needed to launch the Doritos Cool Ranch Papadia with a bang to get attention that would drive sales. By tapping into the trope of origin story debates in food, Papa Johns got Gen Z talking, propelling thousands of fans to debate who the real creator of the Doritos Cool Ranch Papadia is.
