Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
The end of voice era
After the launch, Vodafone still could not get market leadership. So we chose the unlimited 3G as the flagship of our communication to get the victory. We have shown that with the introduction of the new “Unlimited 3G” tariff, the world is changing. All existing stereotypes and rules of mobile communication are destroyed and a completely new world begins. We chose ONUKA – the frontwoman of the band Natalia Zhyzhchenko to play the main role in the project. The campaign became our first loud victory over Kyivstar!
Brand: Vodafone Ukraine
Client: Vodafone Ukraine
Ruffling the Feathers of the Chicken Establishment
The Naked Chicken Chalupa was an all-new product that was sure to turn heads for all the wrong reasons. It was a taco with a shell made entirely out of fried chicken. And we were Taco Bell, a brand known for seasoned beef, nacho cheese and tortillas. What business did we have selling such a bizarre fried chicken product? But by pitting ourselves directly against fried chicken conventions like breasts and drumsticks our launch was successful, outperforming the Taco Bell limited-time-offer (LTO) sales average by 50%.
Brand: Taco Bell
Client: Taco Bell
Agency: Deutsch LA
The McWhopper Proposal
In 2015, Burger King was outspent, underarmed and overwhelmed in the incredibly competitive fast food category. Our idea began with an open letter in the New York Times; a peace offering to our biggest rival. Immediately the McWhopper idea took on a life of its own, making headlines across the country. While the campaign twisted its way through popular culture we continued to stoke the flames with iconic billboard placements, social influencers and a carefully crafted media kit disguised as a website. Although the offer was declined, the campaign was an overwhelming success - shifting all brand measures, selling a truckload of Burgers. Oh, and we helped World Peace, too...
Brand: Burger King
Client: Burger King
Agency: Y&R New Zealand