Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
The campaign was designed to build transactions, sales and consumer perceptions of Burger King by leveraging a very specific consumer insight regarding value. Burger King redefined value by saying to the consumer, "There's more to value than just low prices. Burger King understand it's not a great value if it's not a great burger". The spot achieved record results for Burger King and provided strong momentum for the remaining calendar year.
Brand: BURGER KING
Client: Burger King Corporation
Agency: Ammirati Puris Lintas
The Pizza Hut "Crust First" Campaign was intended to reverse the brand's marketing situation as evidenced by heightened consumer awareness, increased business performance, elevated advertising imagery measures, and massive product focused PR efforts. A pre-emptive advertising campaign was designed to focus on new product innovation to leverage and increase Pizza Hut's leadership position in the pizza category.
Brand: Pizza Hut -- Stuffed Crust Pizza
Client: Pizza Hut, Inc.
Agency: BBDO New York
The Stuff That Dreams Are Made Of
Sharp Viewcam'sTM innovative technology revolutionized the mature camcorder market. "The Stuff That Dreams Are Made Of" advertising campaign was part of an integrated communications program that led the product to become one of the most successful introductions in the consumer electronics category. Sharp ViewcamTM was not only able to surpass all of the marketing and communication objectives, but define a new segment within the camcorder market. A credit to the innovativeness and success of the product, a raft of imitator products have been introduced by SONY, JVC and Minolta.
Brand: Sharp Viewcam
Client: Sharp Electronics Corporation
Agency: Griffin Bacal Inc.