Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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2012 GOLD
Boston Pizza Flatties and Drummies
Boston Pizza is a Canadian casual service restaurant that needed to re-launch its substantially improved chicken wings and to demonstrate a significant lift in sales. The Flatties and Drummies campaign developed to do this was a multi-pronged effort that captured consumer attention and galvanized sales far beyond the ingoing expectations. Additionally it formed the basis for a significant boost in the companys social media consumer base. Once the campaign was launched into the marketplace the wings became the fastest selling item in the restaurants 47-year history.
Brand:
Boston Pizza
Client:
Boston Pizza International
Agency:
TAXI
Language:
English
2012 SILVER
Flavor Fanatics
Buffalo Wild Wings needed to bring their sports-loving fans into their restaurants during the historically slower, football-less and basketball-less summer months. The Flavor Fanatics campaign was born out of the insight that Buffalo Wild Wings fans are almost as fanatical about sauces and seasonings as they are about sports. The campaign harnessed the targets competitive and social nature, generating a lot of talk and engagement and ultimately increasing sales beyond those seen in previous summers.
Brand:
Buffalo Wild Wings (BWW)
Client:
Buffalo Wild Wings, Inc.
Agency:
22squared
Language:
English
2010 GOLD
What would the world be like without Jack?
The 15-year old Jack in the Box ad campaign was facing ad awareness decreases and the brand was suffering from a lack of loyalty and differentiation. Social media was changing the way consumers expected to interact with brands and there was some concern as to whether the Jack campaign could survive these changes. We were charged with generating news and buzz around the brand, re-engaging our customer base and communicating that Jack in the Box offers it's entire menu all day. We proved that Jack was still relevant in today's environment and that consumers wanted to participate in our brand. Our loyalty levels are at an all-time high and ad awareness returned to levels of earlier years.
Brand:
Jack in the Box
Client:
Jack in the Box
Agency:
Secret Weapon Marketing
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
