Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
Old Milwaukee NA Campaign
Shadowed by Anheuser-Busch and Miller, late starter Old Milwaukee NA became the number two player in a flat category. By completely redefining the NA consumer coupled with and innovative media strategy, Old Milwaukee nets a 50% gain in market share.
Brand: Old Milwaukee NA
Client: Stroh Brewery Company
Agency: Hal Riney & Partners