Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
FILTER BY:
PROGRAM
2013 GOLD
Cultivate A Better World
Chipotle is known for its burritos, but few know that Chipotle has radically changed fast food: from cooking food fresh daily, to building a supply chain of 7,000+ farmers, to sourcing more localproduce and sustainably raised meat than anyone, anywhere. Believing that the more people know about Chipotle, the more they will become passionate and loyal customers, Chipotle asked us to tell this story. The result was a content drivenmarketing platform,"Cultivate a Better World," designed to emotionally engage customers in Chipotle's journey to create a sustainable future.
Brand:
Chipotle
Client:
Chipotle
Agency:
CAA Marketing
Language:
English
2013 SILVER
Boston Pizza: The Joy of Finger Cooking
In Canada, ordering take out and delivery (TOD) from Boston Pizza (BP) is known as Finger Cookig - all you need is a computer, and your finger. To ensu BP's new TOD menu stood out from the direct mail clutter, we reimagined it as The Joy of Finger Cooking, the world's first cookbook for people who don't want to cook. Campaign objectives to increase online ordering sales by 10% in each region were exceeded, with online TOD SSSG of +49.2% at the end of the five-week campaign period.
Brand:
Boston Pizza
Client:
Boston Pizza International
Agency:
TAXI
Language:
English
2013 BRONZE
Smith & Wollensky "Name Change"
Steakhouse goers are a unique bunch - once they reach a certain age they pick one and settle down, rarely deviating from their establishment of choice. In order to accelerate this behavior, Smith & Wollensky rewarded patrons who were willing to take a pledge of allegiance to the restaurant with the utmost piece of flattery: they took on their name. Every day for the month of October, the restaurant was renamed after a patron. Finkelstein & Wollensky, Wickramasinghe & Wollensky... We changed everything - the signs out front, the matchbooks, the waiters' jackets, even the names on the knives.
Brand:
Smith & Wollensky
Client:
Fourth Wall Restaurant Group
Agency:
Walrus
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
