Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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2015 BRONZE
The Scarecrow
Chipotle is known for its food, but few know that Chipotle has radically changed the fast food industry. Believing the more people know about Chipotle, the more they will become passionate loyal customers, Chipotle wanted to tell this story. The result: a content-driven marketing platform, "Cultivate a Better World," designed to emotionally engage customers in Chipotle's journey to create a sustainable future. As a continuation of the platform, The Scarecrow game and film were created, generating a conversation about the state of processed food and its effect on our world.
Brand:
Chipotle Mexican Grill
Client:
Chipotle Mexican Grill
Agency:
CAA Marketing
Language:
English
2014 SILVER
The 4 to 9ers
Despite Subway s recent growth to the #2 QSR, the brand lagged behind among Teens. We had to find a genuine way to make Subway part of the conversation with this up-and-coming generation. So we took a content first approach and created a scripted digital comedy called The 4 to 9ers about the pains and passions of high school kids who work after the bell rings from 4PM to 9PM and the parents who annoy them in between shifts. And it all happens at the local Subway.
Brand:
Subway Restaurants
Client:
Subway
Agency:
Content & Co
Language:
English
2014 SILVER
Shaking up the category and winning
Hungry Jack's is a David in a category full of Goliaths. Outspent and outnumbered by global titans - McDonald's, KFC, and Subway - we were tasked with finding a new way to encourage people to walk past the competition and into our stores. We did this with the Hungry Jack's Shake & Win App: an industry first and entirely new revenue driver. This case demonstrates how we embraced digital technology and changing shopper habits in order to deliver a stunning amount of sales and traffic for Hungry Jacks.
Brand:
Hungry Jack's
Client:
Hungry Jack's
Agency:
Clemenger BBDO
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
