Food

Fresh, packaged and frozen foods both regular and diet/light.

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1995 GOLD

Weight Watchers - Kathleen Sullivan

To reverse negative sales trends and improve perceptions of the weight loss category, Weight Watchers International introduced the SuperStart program. Advertising in support of the program featured Kathleen Sullivan sharing her weight loss attempts live on television. The objective was to overcome consumer skepticism by demonstrating the efficacy of the program and highlighting her success.

Brand: Weight Watchers International
Client: Weight Watchers International
Agency: Doig, Elliott, Schur, Inc.
Language: English

1995 GOLD

You Gotta Taste 'em

The immediate effect of Quaker Rice Cakes' new advertising on sales and share has been significant. The "You Gotta Taste 'em" campaign successfully communicates a strong taste message that is critical to drive trial while reinforcing Rice Cakes positive health benefits. With a strengthened franchise and a strong consumer allegiance as a good tasting healthy snack, Quaker Rice Cakes now has the opportunity to take advantage of a greater consumer base.

Brand: Quaker
Client: Quaker Oats Company
Agency: Berry*Brown Advertising
Language: English

1995 GOLD

Pond's Institute

The Pond's Institute Campaign was developed to revitalize the franchise by bringing authority and credibility to new, technologically advanced products. For the Age Defying Complex Launch, the goal was to grow the business by firmly establishing Pond's as the market leader in the newly emerging AHA market.

Brand: Pond's
Client: Chesebrough Pond's USA
Agency: Ogilvy & Mather
Language: English