Food

Fresh, packaged and frozen foods both regular and diet/light.

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2000 SILVER

Confidence Campaign

A changing marketplace turned moms sour on an American icon. Gerber responded in a way that rebuilt their brand image and share, while rejuvenating the baby food category.

Brand: Gerber
Client: Gerber Products Company
Agency: Noble & Associates
Language: English

2000 BRONZE

Easter Promotion

This Easter Brand campaign brought together three Jell-O products -- Jell-O Gelatin, Pudding and No Bake Desserts -- and resulted in record sales results for the 102-year old brand -- up +9.4% vs. year-ago for the Brand's #1 consumption time period.

Brand: JELL-O
Client: Kraft Foods, Inc.
Agency: Young & Rubicam New York
Language: English

2000 BRONZE

Breakfast is Back

New Kellogg's Raisin Bran Crunch needed to give the MTV generation a reason to come back to breakfast. The answer was a sweet and crunchy cereal they love and advertising that is entrenched in their lifestyle, expressed in their language, with their imagery... and their attitude. New Kellogg's Raisin Bran Crunch tastes so good, Breakfast is Back!

Brand: Kellogg's Raisin Bran Crunch
Client: The Kellogg Company
Agency: JWT New York
Language: English